Website disabled access offers ' increased website traffic'

29 July 2008, 4:54 pm (2 comments) in Web Performance news

Businesses can increase website traffic by making web pages accessible to disabled users, according to an industry expert.

Graham Charlton, e-consultancy researcher, suggests that search engine optimisation (SEO) is also likely to suffer as a result of not having a disability-friendly web design.

He said: "If your website is not accessible to these people, you are missing out on a vast potential market.

"There are about eight-and-a-half million disabled people in the UK and obviously they all have different levels of difficulties with reading etcetera, but three-and-a-half million people are unable to use a normal keyboard."

Introducing disabled access applications into web design, such as voice-enabling technology, can benefit more than just the disabled, according to Peter Abrahams of Bloor Research.

Writing for IT-Director.com, he suggests that those with dyslexia or with English as a second language may also benefit.

What other disabled web design options are available to developers?

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Article Last Updated 4 May 2009, 1:13 pm

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Comment by Grant | 30-07-2008
A search engine spider which indexes the content on your page basically sees similar to what a blind person using a screenreader program would 'see' Building a Flash based site makes it inaccessible and virually invisible to search engines
Comment by Jeanne Spellman | 09-09-2008
There is a great deal of information, tools, and resources available to developers to make their web sites accessible -- even Flash based sites. Please add links to some of the major resources to your article like: http://w3.org/WAI, http://webaim.org/, http://www.accessify.com/ -- the list goes on.
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