The International Search Summit in the British Library looks set to catch the attention of the search engine marketing (SEM) world.

Heralded as a "top quality event" by its organisers, the summit will cover topics from online marketing to link building.

However, attendees will no doubt be enthralled by the in-depth consideration of multilingual search engine marketing issues, spurred on by the multilingual web marketing hosts, WebCertain.

The summit could also leave marketers pondering the importance of introducing multilingual elements into their web design.

According to WebCertain's managing director, Andy Atkins-Kruger, it is "something that every company must consider".

He added: "Multilingual and international search is something that every company must consider and implement if it wants to maximise its global online potential."

This has most recently been demonstrated by international restaurant chain Wagamama, which has launched an innovative new website incorporating unique multilingual marketing techniques allowing individual eateries to personalise sections of the site.

But how many more firms will go multilingual?

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