Search engine optimisation (SEO) is on the brink of an evolution that will see users being capable of searching for Flash Player content online.

Up until now, search engines have largely used text content as the main way of determining where to rank websites in results.

However, software developer Adobe is working out how Flash media might incorporated into search results with the internet search giants Google and Yahoo.

Although despite the potential of this technological breakthrough, some experts remain sceptical.

Commenting in Info World, Vanessa Fox, editor of the Search Engine Land journal explains that it is not yet clear whether this change in search function will be a success.

She said: "It could be a large impact or it also could be really small.

"I do think developers who are implementing Flash on their site probably still need to pay attention to search engine optimisation."

Last month E-consultancy claimed that the jury is still out over whether adding an 'alt tag' to HTML images has any beneficial impact on SEO.

What's all the fuss about Flash search?

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