What's your master plan?

strategy and planning

Creating your marketing strategy and planning your activities is crucial to the overall success of your marketing and promotional work. We can work with you to develop your ideas and objectives into an achievable, manageable plan that delivers on your requirements.

We tailor marketing strategies specifically for your business rather than taking a ‘one size fits all’ approach. Treating each business individually, we ensure we meet your objectives.

No two business are exactly the same, so by listening to what you specifically want to achieve, we develop your message to improve communication with your target audience(s) and thus to meet your objectives – be that sales-specific, market share, turnover, awareness etc.

How can we can help?

Market Research

Before developing marketing activities we find many clients consider setting aside a proportion of their marketing budget for research. Our research services can be tailored to meet your specific needs and budget and our most popular areas for investigation include:

  • Identifying potential new products / markets
  • Assessing / developing corporate image
  • Consumer opinions
  • Competitor analysis / pricing assessments
  • Evaluating business opportunities
  • Assessing general / specific market trends
  • Customer satisfaction
  • Advertising / promotional activity effectiveness

We use a range of methodologies to meet the specific requirements of each project including:

  • Desk research
  • Focus groups
  • Telephone interviews
  • Face to face interviews
  • Informal questioning
  • Online research
  • Brainstorming sessions

Brand Awareness

We know how important your brand is and what it can do for your business. It provides the first impression of your company and so it is crucial that you get it right. Impressions are made almost instantly, so you must make sure your brand creates the right impact and by helping you to initially develop your brand and then improve your brand awareness, our branding services will ensure your company’s brand meets your objectives.