Websites could be suffering because low-quality content is stifling their search engine rankings, one expert has claimed.

Content is the much-proclaimed linchpin of any businesses search engine optimisation (SEO).

However according to content management solutions expert, Gerry McGovern, of Customer Carewords, large amounts of content that is of no use to users could be impacting on SEO campaigns.

In an article on the Giraffe Forum, he writes: "When you manage low-level content and high-quality content on the same website, the low-level content smothers and eats up the high-quality content.

"Our primary website should be for the high-quality content that people actually need today."

Another SEO expert Dawn Gibbins, writing in realbusiness.co.uk last month, notes that businesses could achieve better rankings by using long-tail keywords in their content.

Rather than shorter, single words, long-tail keywords target users searches more directly and can also be better at attracting the search engines to content too.

How can businesses solve the problem of low-quality content?

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