Few would argue that your SEO services should be left to the professionals, but exactly how much control should be given to these outsiders is open to debate.

An article on Forbes' website by Melanie Lindner discusses SEO web design and is filled with tips from SEO agency representatives, aiming to help the inexperienced online business get up to speed.

But Ms Lindner goes beyond this, saying that with this knowledge, businesses have the power to direct the SEO agency they've hired.

"While most entrepreneurs probably should farm out the programming of their sites, they shouldn't turn over the design process altogether," she said.

"Getting the biggest return on your online investment hinges on understanding what works and what doesn't, so you can give the coders as much smart direction as possible."

However, this contradicts an argument made a few weeks ago by Tony Wright on Search Engine Land.

SEO problems are "likely attributed to a burgeoning organisation with long to-do lists, underappreciated and overworked staff and a lack of understanding of the potential impact small changes can have on a large SEO program" he ranted.

So who is correct - should SEO be left to the experts, like Mr Wright believes, or is Ms Lindner correct when she says companies should have a degree of control?

Business Feet deliver targeted results through search engine optimisation