In the fast-paced world in which businesses try to achieve better search engine placement, it is easy for terms to get mixed up in among all the online content.

According to Rob Garner of Search Insider, this means that in the hasty bandying around of online marketing terms, the distinction between search engine marketing (SEM) and search engine optimisation (SEO) has been lost.

The problem, according to Mr Garner, is that it becomes difficult to work out what bloggers and journalists that provide SEO content are actually talking about.

He writes that SEO or pay-per-click is often written as "SEM Strategy".

"The bottom line for enterprise marketers is that implementing this kind of advice without considering the big picture is simply bad search strategy," he added.

Meanwhile according to Neeraj Srivastava, commenting in PromotionWorld, this can be detrimental to a firm's own SEO.

He notes that poor quality content can end up damaging a businesses position.

Is the SEM/SEO distinction so important?

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