Businesses at the moment often focus on search engine optimisation for Google, Yahoo and Microsoft, but if Wikipedia founder Jimmy Wales gets his way then there will be another to add to that list.

The predictably-titled Wikia Search is a project which he hopes will break this domination, a situation which is causing concern among web users.

"Right now in the US in particular we have a really strong concentration of the industry," he said at the Global Brand Forum in Singapore, before citing industry statistics that show 90 per cent of searches go through the big three.

"So a lot of people are really concerned about this."

"Do we really want all of our traffic, all of our editorial control of the internet all being piped through one, two or three companies?"

Of course not - we want it to be piped through four companies, then everything will be great.

Despite the fact that people in the US have a wider choice in the search engine market than they do in their presidential elections, Wales may actually have a point, although how he would react to Google et al joining the encyclopaedia market would be an interesting sight.

Wikia Search would run on an open platform, like Wikipedia, so users "can participate in meaningful ways", making it a search by the people, for the people, where the users would have more impact on things like search engine optimisation.

But with so many search engines out there just now isn't it just the case that people use Google, Yahoo and Microsoft because they are the best?

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