Local internet marketing delivers results

28 August 2008, 2:26 pm (0 comments)comments

Marketing on the internet sees some of its best results when the websites involved are for local media.

That's the finding of a new report by JupiterResearch for the Online Publishers Association (OPA), and...
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Demographic search engine optimisation part of future?

28 August 2008, 2:26 pm (0 comments)comments

Optimising websites for search engines that search based on demographics, not individuals, may become necessary in the future.

Rob Garner, strategy director of iCrossing, writes that demographic search...
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TV and internet marketing to converge?

28 August 2008, 2:25 pm (0 comments)comments

Everything seems to be converging these days, with every new phone having a camera, music player and portable grill attached, and the next step is the moving of TV marketing to resemble that on the...
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Exclusivity vital for better search engine placement

28 August 2008, 2:23 pm (0 comments)comments

Businesses who want to get a better placing in search engine results should think about making their website full of exclusive content.

That's the view of Chris Lake, the editor-in-chief of...
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Facebook's strategic internet marketing criticised

27 August 2008, 1:50 pm (0 comments)comments

"Engagement Ads", a new internet marketing strategy appearing on Facebook has come in for a bit of criticism.

The ads work by letting Facebook members leave comments on participating adverts, add the...
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