1. Make it Memorable

You need your logo to stay at the forefront of your potential clients minds – but so does everybody else, so to make sure your new identity is memorable, think of the ways you can make it stylish and unique and then you’re on your way to making it spring to mind the next time your potential customers have a need for what you offer.

2. Is it Meaningful?

Your logo has to work hard to compete in the mind of those who see it. It should distinguish your business from other and be clear about who you are. By making sure it is meaningful it will allow the people who see your logo to gain an understanding of your company.

3. It Must Be Unique

Your new identity should help you stand out from the crowd – and if you look like everybody else in your market, it’ll be instantly forgotten.

4. Make it Last

By investing in the process now, you’ll ensure you don't have to redesign your logo again within a short space of time. By considering the many factors involved, you can make sure it can be adapted to whatever direction your business takes. Think of the medium to long-term not just for today.

5. Unity and Layout

A logo isn’t just your company name in Arial typeface with a bit of clipart stuck next to it. There can be many elements within the identity so it all has to work as a single, stand-alone piece rather than a mixed up mess of parts thrown together, this is where the skills of a professional design team can really help.

Part 2 :: Ten Quick logo design considerations

Get a custom corporate identity from Business Feet, specialist in image makeover