This is the second and final installment of our ten quick logo design considerations focussed on colour, scale, simplicity, consistency and happiness. Click to see part 1 of ten logo design considerations

6. Colour

Colour has a major impact on the way your business is seen by others and there are so many different options, combinations and styles to consider. It is also crucial that your identity works equally well in black and white or greyscale as it does in full colour. As every colour has it’s own meaning, you should also consider what your chosen colours themselves say about your business.

7. Is it Scalable?

It is important to remember that you will need your logo to work across a range of media (and in different formats) and it has to look good at various sizes too – from a business card or a tiny sticker to signage and even billboards. Make sure it is legible at every different size along the way – so whilst it may look good on the front of a brochure, if you can’t read it on a business card then you’ve failed.

8. Keep it Simple.

Too often we see logos that are really complex with too many design elements making it look a confusing mess (and remember we’re used to looking at lots of identities, so think what others must think when they see them!). By keeping it simple and stylish you’re halfway to winning the battle.

9. Consistency is King

Once completed, maintain a consistent approach to the use of your logo – from text styles, design elements, colour and layout. Doing so will ensure your new identity works much harder for you. By protecting the way it’s used, the clarity and consistent use of your logo will help people to remember who you are and what you do.

10. Make Sure You’re Delighted!

There’s nothing worse than a logo that you don’t want to use, so make sure you are absolutely delighted with it. A logo that meets all of these objectives should give you an identity that you are delighted with and are proud to use. After all, what’s the point in having a logo that you don’t want to use?

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