Forget about high-definition, ultra-clarity, super-duper video when creating a strategy for internet marketing - it's all about text when it comes to adverts.

A study by iPerceptions, reported on by Online Media Daily, which surveyed 14,000 website visitors during August found that a quarter clicked on text-based adverts, making them the most popular format.

Display adverts were next up, getting 20 per cent of users but video and rich media were not nearly as effective in online marketing - getting just 11 and seven per cent respectively.

"This was an eye-opener," iPerceptions' vice president of marketing, Jonathan Levitt, told the website.

"It's clear that video is not a platform or vehicle that people are likely to engage with, so it calls into question the monetization strategies of channels like YouTube and Hulu."

It transpired that younger people were more likely to click on video adverts, specifically the group aged under 25, which causes another problem for video, as they "don't have the money to spend on the merchandise being featured", said Mr Levitt.

But as these age groups move into the higher-earning brackets as they get older, with video advertising begin to show a greater return on investment?

Online Marketing specialists Business Feet help create value from business websites