Speculative strategic internet marketing

19 September 2008, 1:45 pm (0 comments) in Internet Marketing News

While a lot of people in the financial sector could soon be out of a job thanks to the turmoil in the market, some people have been able to make money through a rather speculative internet marketing strategy.

All the mergers and takeovers that have been going on have led some to buy up possible domain names - for instance lloydstsbhbos.com and hboslloydstsb.com have been snapped up and can now be used for search engine marketing or sold to the highest bidder.

Even deals that haven't happened yet have been bought, with the potential income available for getting lucky a large attraction.

But aside from the fact that speculation from the bankers appears to breed speculation among domain name dealers, one expert has said the news should act as a warning.

"The lesson has been there for a while for anyone working in the mergers and acquisitions area that this is a key area to focus on in the due diligence process," Jonathan Robinson, chief operating officer of NetNames, told the BBC.

"One can't wait until after the deal is announced or the product is launched."

But can they really buy up the domain names before the deal is official, as couldn't this potentially leak news of the deal before it has been announced?

Online Marketing specialists Business Feet help create value from business websites


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Article Last Updated 4 May 2009, 1:13 pm

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