Software giant Microsoft has struck an online marketing deal with health publisher Rodale.

The move will see adverts in brands such as MensHealth.com and WomensHealthmag.com distributed via Microsofts adCenter program.

According to Daniele Campbell, associate vice president of interactive marketing at Rodale, the marketing strategy will add value to their site's online users.

She said: "Combining Microsoft's contextual advertising and paid search advertising capabilities with our compelling content will provide additional value to our visitors by ensuring the advertising they see is aligned with their interests."

The innovative Microsoft system decides which adverts it will feature on a given company site by matching product marketing with a website's own content.

Microsoft recently expanded its adCenter offering with the purchase of Navic, which provides targeted marketing for TV audiences.

The company currently provides targeted online marketing for other high profile clients including Facebook and MSN.

Does adCenter marketing work?

Online Marketing specialists Business Feet help create value from business websites