simple yet very effective

Guerrilla marketing is unconventional marketing intended to get maximum results from minimal resources.

Guerrilla marketing, as first described by Jay Conrad Levinson in his popular 1982 book Guerrilla Marketing, it’s more about matching wits than matching budgets. Guerrilla marketing can be as different from traditional marketing as guerrilla warfare is from traditional warfare.

Guerrilla marketing is all about efficiency, but that doesn't always mean spending less. The real investment here is the time and sweat spent understanding the needs of your customers and coming up with creative ways of communicating your value proposition.

Guerrilla marketing isn't just about the medium - it's about the message and how well that message is delivered.