Online marketing and search engine optimisation (SEO) could be set to become a far more lucrative business as the Learning Skills Council (LSC) targets computer literacy.

Some 16 per cent of Britons cannot use search engines while as much as 20 per cent don't know how to use email or open a word processing document, according to an April ICM poll.

However all that could be set to change following the recently announced strategy by minister for digital inclusion, Paul Murphy, to get more of the UK online.

Director for adults and lifelong learning at the LSC, Jon Gamble, and communications manager for UK Online Centres, Abigail Stevens, claim that access to the internet is about to become more widespread.

They explained: "UK Online Centres, funded by central government, provide people with access to computers and the internet, as well as advice on using them.

"There are around 6,000 UK Online Centres across England and their work supports the key government agendas of social and digital inclusion, adult skills and employability, and transformational or e-government."

Could this new focus on inclusion herald a new era of a more universal use of online marketing and SEO? Comments are welcome.

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